Kinnect: A Digital Family Scrapbook
Kinnect recently launched an app designed to preserve cherished family stories and awkward holiday moments for future generations. Marketed as a digital family scrapbook, Kinnect offers more than just photo storage. Users can record videos and audio, and organize their memories using a timeline feature. This ensures that tales like “Uncle Bob’s tree incident” remain part of family lore for years to come.
As traditional storytelling dwindles in our fast-paced world, Kinnect aims to revive the importance of family heritage. By focusing on storytelling, Kinnect not only saves memories but also emphasizes the value of family connections.
The question remains: how effectively did Kinnect convey its mission in its angel pitch deck? Let’s delve into the details.
Key Slides in Kinnect’s Pitch Deck
The Kinnect pitch deck includes:
- Cover Slide
- Team (Founder) Slide
- Vision Slide
- Problem Slide
- Product Slide
- Business Model and Market Size Slide
- Problem Impact Slide
- Market Potential Slide
- Solution Slide
- Why Now / Personal Story Slide
- Traction Slide
- “Why Will I Win?” Slide
- Testimonial Slide 1
- Testimonial Slide 2
Strengths of Kinnect’s Pitch Deck
Emotional Problem Slide
Kinnect’s problem slide stands out for its emotional appeal. It highlights significant issues: approximately 44 million American adults experience loneliness, and about 30% of older adults feel isolated. Additionally, over half of Americans feel misunderstood or unknown by others. These statistics emphasize the urgent need for a solution like Kinnect.
However, the problem statement could benefit from more focus. While loneliness and social isolation are serious issues, presenting a more specific problem could strengthen the pitch.
Impactful Insights Slide
The insights slide effectively combines the problem with its impact, showing the depth and significance of the issue. This slide helps investors understand the market potential for Kinnect by making the problem tangible.
Despite its strengths, the slide could be more focused. Some points, like the lack of awareness of existing solutions, could be seen as indicating a non-existent market. Clarifying these aspects would enhance the argument.
Personal Connection
The “Why Now” slide uses personal stories to highlight the founder’s motivation. Omar’s experiences with his grandfather’s Alzheimer’s and a friend’s leukemia emphasize his commitment to the project. This personal touch adds depth and shows that Kinnect is more than a business for Omar.
Areas for Improvement
Incomplete Team Slide
The team slide mentions Omar’s 10+ years of experience in brand and product marketing but lacks specifics. It’s crucial to detail how this experience directly benefits Kinnect. Including Omar’s full name and LinkedIn profile would add credibility. The slide should also address any discrepancies between Omar’s profile and his claimed experience.
Additionally, the slide fails to show a clear founder/market fit. Explaining how Omar’s background and passion align with Kinnect’s goals would strengthen this slide.
Ambitious Business Model
The business model slide aims high, projecting potential yearly subscription revenue of $204.8 million. However, it lacks evidence to support this goal. Providing examples of similar products or services that justify the $80 annual subscription would bolster this claim. A detailed go-to-market strategy is also missing, which is critical for convincing investors of the plan’s feasibility.
Weak Traction Slide
The traction slide needs more substance. Claiming TechStars backing and full-time dedication from the team isn’t enough. Investors need tangible progress, such as user growth or partnerships. The slide should provide concrete evidence of traction rather than relying on affiliations and commitments.
Conclusion
Kinnect’s pitch deck excels in emotional storytelling and highlighting the problem’s impact. However, it falls short in several key areas, including a detailed team slide, a realistic business model, and concrete traction. Addressing these weaknesses would make the pitch more compelling and increase investor confidence.
Kinnect has a strong foundation with its focus on preserving family memories, but it needs to provide more detailed and verifiable information to truly capture investor interest. The potential is there, but the presentation needs refinement to translate that potential into investment.
